Why This Measure Matters

Ensures the community has a variety of exceptional recreation opportunities with affordable rates and a fiscally responsible program.

What’s the Story?

• Annual revenue includes registration fees, grants, and sponsorships.
• Revenue helps show the value of the program/activity to the customer.
• Sustainable pricing models are important to allow the City to continue to offer high quality and safe programming throughout the year.
• Consulted with the Learning Resources Network (LERN) in 2015 and 2020. Results of those reviews led the department to implement a strategic business model that includes an annual business plan, 3 and 10-year visions, and key benchmarks to help increase revenue annually.

Target

3% increase from previous year

Reporting frequency