Why This Measure Matters

Helps us gauge customer retention which is important for continued growth and a good indicator of valued programs.

What’s the Story?

• The percentage of registrants that enroll in two consecutive years, which is how we determine customer retention (year over year enrollment).
• The industry standard is 30 – 50%, our goal is 45%.
• We are consistently in the industry standard range even when we fail to meet or stretch goal.
• In sports leagues, this only accounts for the team manager who registered the team and not rostered players. 
• Strengthens positive relationships with the community.

Target

45%+

Reporting frequency